Word-of-mouth is still the most important strategy to get customers through your door. A massive 85% of business owners depend on word-of-mouth referrals. That is why it is crucial to reach customers in your local area.Local marketing is a marketing strategy to target potential customers within 50 km of the physical location of the business. The customer base of a local business may totally consist of customers within a few kilometers. Other phrases for this type of marketing are location-based marketing, neighborhood marketing, or local store marketing.Why does local marketing matter?To ensure a sustainable business you will need local marketing to ...

Why do you need a small business website? A question that exists for as long as the Internet exists. You probably think this is unnecessary as you are very visible on all social media platforms. But did you consider that being on all the social platforms can harm your small business? Just recently Facebook, WhatsApp and Instagram were down. So during those hours your small business were not effectively presented on the web and you did lose business.I know many startups that just use social media platforms because it’s cheap and easy. However you need to look at the bigger ...